Start with one visitor and one useful action
Describe the person most likely to use the website and the question they are trying to answer. A prospective restaurant customer needs different information from a purchasing manager comparing suppliers. Then name the next action: understand a service, review examples or begin an inquiry.
Write a simple sentence such as: “Help small hotel owners understand our linen service and prepare the information needed for a quotation.” This keeps page decisions connected to a real customer task without promising a particular sales result.
List the information before counting pages
Group the information a visitor needs: business introduction, services, process, examples and contact destination. If one offer can be explained in a single sequence, a landing page may fit. If different services and two audiences need their own navigation, a larger structure may be more useful.
For reference, the studio landing page allows one page with up to seven sections in one agreed language. The bilingual studio website allows up to five pages per language and up to 2,000 English words. Specialist website tiers have their own limits; a page count alone does not make the offers equivalent.
Separate supplied content from work still needed
Make a small folder of approved business facts, service descriptions, logos and images you are authorised to use. Add existing Thai or English copy and any terms that must remain consistent. Mark missing content clearly instead of filling gaps with unverified claims.
Choose two or three design references and explain the useful quality in each: readable service pages, calm colours or an easy mobile menu. A reference is more helpful when it shows a preference rather than asking for an exact copy.
- Business and service information: ready, draft or missing
- Logo and authorised images: available files and formats
- Languages and terminology: agreed audience and source material
- Contact destination and examples: confirmed links and usage permissions
Describe functions as customer actions
“A customer can choose an item and notify us of a QR payment” describes a different requirement from “a customer can read about our services.” List any ordering, payment, membership or editing functions separately. These are excluded from the two studio website packages and must be scoped against an appropriate specialist offer or separate agreement.
Also identify who will arrange the domain, hosting and external services. Website files and source code are included in the studio handover, while those ongoing services are confirmed separately. This avoids confusing a finished design with all the services needed to operate it.
Bring a decision-ready summary to Fastwork
Finish with the intended audience, main action, proposed information groups, required languages, available assets and any budget or date constraints. A preferred date is a request to discuss, not a confirmed delivery slot.
Use the inquiry-preparation tool to organise your notes, copy the result and paste it into a Fastwork conversation. The final quotation should confirm scope, deliverables, exclusions, revision rounds and the working schedule before work begins.
Your next step
Your brief is ready when another person can identify the visitor, the purpose, the supplied material and the functions that still need agreement. It can be short; clarity matters more than presentation.
