Begin with the buyer’s situation
Identify the person reading the document and the decision they are considering. A hotel purchasing manager comparing suppliers needs a different emphasis from a potential distribution partner. List the questions they would reasonably ask about your offer, coverage and working process.
A useful opening describes the service and the customer problem in plain language. Follow with company background that helps explain the offer, rather than making the reader wait through a complete founding story. Keep factual claims within what the business can confirm.
Turn service names into understandable information
Explain what each service covers, what a customer needs to provide and which details are confirmed in a quotation. Distinguish a standard capability from something available only by separate agreement. Clear boundaries can be more informative than a collection of broad selling phrases.
For a hypothetical packaging supplier, “We supply printed cartons to the specification agreed for each order” tells the reader more than “Complete solutions for everyone.” Add only verified information about materials, production arrangements or service areas; do not invent capabilities to fill a page.
Use evidence you can actually share
Gather approved product images, service descriptions and examples you have permission to publish. Identify who must approve any client names or project photographs. If an example cannot be disclosed, explain the working method without implying a confidential project is public evidence.
Check that certifications, company facts and figures are current before including them. A profile should not turn an aspiration into an established credential. An honest description of the business is a better foundation for a quotation conversation.
- Approved company name, background and service details
- Target reader and the decision they need to make
- Authorised images and any publishable examples
- Facts requiring confirmation and a named approver
Keep both languages aligned
Work from one approved set of business facts for the Thai and English versions. The phrasing can change to suit the reader, while names, figures, service boundaries and important conditions remain consistent. Agree terminology before polishing the final layout.
The studio company-profile package provides Thai and English PDFs and an editable PowerPoint, with approximately 8–10 pages per language and up to 1,500 English words. New logo design, photography and an investment pitch deck are excluded.
End with a manageable next step
Finish the profile with the information a prospective customer should prepare for a useful conversation. Avoid asking for everything at once; focus on the proposed need, context and any important constraints.
For your own profile project, collect the reader questions, available documents and approved visual assets in a short brief. Discuss that brief through Fastwork so the deliverables, missing inputs and review responsibilities can be agreed before work begins.
Your next step
Read the draft as a buyer: can you explain the offer, identify whether it fits your situation and see what to ask next? If not, improve those answers before adding more pages.
